About the Author

Natalia Vashkovets-Mawby is a CFO, investor and business leader who inspires people to break performance barriers and achieve new levels of personal and collective growth.

She spent 20+ years running finance teams in unique, innovative and fast-growing private companies of various sizes making considerable contributions to their success. She had countless difficult conversations with owners, directors, CEOs, peers, teams and individuals, negotiated numerous contracts, optimised business information, levelled up internal and external relationships and was able to fix things for businesses that no one previously could.

Being continuously exposed to a variety of results across industries, companies and teams, she noticed that economic outcomes and performance indicators are primarily behavioural. That sparked her interest in psychology and neuroscience behind the choices people make and how collaboration between individuals and teams can reach limit-breaking levels. She has studied it ever since, researching and experimenting with ways to optimise relationships, influence transactions, and maximise return on efforts.

Natalia works with information, uncertainty and leverage. Her frameworks are designed to influence people, results and returns in any business. She believes that the number one critical success skill is the ability to inspire others to take risks with you.

She writes a weekly newsletter and creates free resources on this site to help individuals and teams to become more successful in life and business. She shares her views, learnings, private frameworks and strategies so that more people in business, especially women, become professional impact players, realise their full potential and change things for people in the process of becoming more.